
“Excel Broadcasting” is a type of livestream where multiple female streamers (referred to as BJs) participate. Viewers donate virtual currency (Star Balloons), and the selected streamer moves to the center to dance to an automatically played song. The ranking of the streamers based on the number of Star Balloons they receive is displayed in a table on the screen, which led to the name “Excel Broadcasting.” The popularity of “Excel Broadcasting” skyrocketed after reports surfaced that a specific Excel broadcast had generated 400 billion KRW (approximately 300 million USD) in revenue. While participating female streamers earn high revenues, many of … 더 보기